How to Improve User Engagement in Mobile Apps

Improve User Engagement
Keep your users engaged in-app by providing the value they need and want. Incorporate personalized content and quick customer support to build a strong relationship with your users, which can lead to increased loyalty and revenue.

Improve User Engagement and community are also effective ways to boost product and user engagement. For example, Duolingo has a strong community of users who share their progress and compete with friends on leaderboards to encourage product engagement. Similarly, Chick-fil-A’s Enterprise Analytics team used ThoughtSpot to give non-technical business users the ability to find answers themselves, which reduced the number of ad hoc reporting requests they received daily.

Conversion Funnels: Guide Visitors from Clicks to Clients

Another great way to improve user engagement is by regularly monitoring feedback and communicating with your users. You can use a variety of tools such as live chat, surveys, NPS scores, and session recordings to collect qualitative data. Observing and listening to your users is critical in understanding their needs, motivations, and pain points. When you see a drop in engagement or an increase in churn, that’s a sign that something needs to be fixed.

A high average session length indicates that your users are finding your app easy to navigate and enjoy using. Use mobile session recording tools like UXCam or FullStory to observe the user experience and see how your users are navigating through your app. You can then identify the areas of your app where users are getting stuck or frustrated and create a contextual flow to improve their experience.