Dental marketers are the people who make the connections between potential patients and your practice or clinic. They use a variety of tactics to encourage those prospective patients to pick up the phone and call, or book an online appointment.

Best Results Dental Marketing Agency is central to running any business in the modern era, but it’s especially important for dentists and dental clinics. Gone are the days of purchasing a YP ad and waiting for the phone to ring; today, prospective patients conduct much of their research — and decide which dentists to call — through Google searches and social media.

Effective Marketing Techniques for Dental Marketers

Search Engine Optimization (SEO) is one of the most effective marketing strategies for dentists, but it takes time to learn and master. The key is to target keywords specific to your dental practice, and adapt the content you produce to match those search terms.

Social media can be a great way to reach out to new and existing patients, and sharing patient testimonials and before-and-after photos is a must. However, it’s important to avoid the “post and ghost” approach; you need to engage your audience with relevant questions, comments and reactions.

Many dental practices are integrating text messaging and telemedicine into their patient communication, allowing patients to schedule appointments and submit payments via smartphone. This allows patients to respond in a more timely manner, and also reduces the burden on your staff when scheduling, appointment reminders and confirmations are needed.