Why is typography important in web design? Typography is the art of arranging letters and words to make text legible, readable, and visually appealing. Using the right fonts and sizes, adjusting font weights and text spacing, and utilizing contrast are all important elements of typography.

What is the most important aspect of web typography?

When used correctly, typography can be the difference between a website visitor staying on your site for one minute or half an hour. Often times, web designers will rely on flashy graphics, auto-play videos, and other distracting features to attract users and keep them on their sites, but the truth is, eye-catching typography can be just as effective.

Proper font choice communicates the tone and message of your site to visitors and sets the mood of your content. This can be accomplished by combining fonts with specific personality traits or by matching font tone to the message you want to convey.

Another aspect of typography is establishing and growing brand recognition. This is achieved through a unique, consistent font style that ties your brand to the users’ memories. If your fonts aren’t recognizable, then it’s difficult for users to find your content and will likely leave your website.

Establishing hierarchy in your type styles helps segregate different types of information to show users what’s most important and how to find it. This can be done by increasing or decreasing font size, by varying text color and background color, or by changing the text’s case portion or alignment. Another fundamental element of typography is leading (or line height), which is the distance between two lines of text and should be increased or decreased depending on the layout and screen size.